If people are a company’s best resource, why are their voices and ideas unheard?
Bill Cornwell’s extensive experience facilitating corporate workshops and coaching senior leaders to reach their full potential provides the basis for a groundbreaking model, and a captivating tale, that addresses a trinity of challenges: the Disengagement Pandemic, which costs US companies more than $8 trillion annually; misalignment-inducing communication crises; and leadership burnout.
Part fictional narrative, part intellectual discourse and field guide, Activate the Third Space presents a clear road map for how every employee, not just those in the C-suites, can take personal responsibility to ensure success.
“Activate the Third Space combines all of the latest thinking on alignment, leadership and communication, but puts it in a form that is simple to understand and easy to embrace.”
KIM JOOYOUN, Senior VP, Procter & Gamble
Learn how to align, communicate and lead in a hyper-competitive world
In the 21st century, organizations face three critical challenges:
1 The Disengagement Pandemic
Globally, only one in five employees is actively engaged in their work and committed to their company’s success. A disengaged workforce impacts productivity, affects mental health and is estimated to cost the US economy more than $8 trillion annually.
2 Human ‘Resources’
Companies proclaim, “People are our best resource!” but they do not walk the talk. Employees are treated as a cost and resource to manage, not as individuals with valuable inputs to share and careers to grow.
3 Miscommunication and Misalignment
How many times have you embarked on a project, only to discover, months later, that you and your teammates have gone in different directions? Alignment snafus routinely cost companies money and time.
“Bill Cornwell is an amazing coach with fantastic, real-life insights into business and people. His book turns hierarchy on its head and introduces ideas that will help any company become more innovative and productive.”
KEVIN CHOW, Vice President, Thales Group
About the Authors
BILL CORNWELL is an expert in the art of asking questions. An executive coach to C-suite leaders, Bill’s ground-breaking work developing the Enterprise Leadership Model is transforming the way organizations communicate, connect and grow in a hyper-competitive world. As the managing director of Cascade Consulting, he has coached and facilitated transformative workshops for leaders from organizations, big and small, including DBS, Estée Lauder, ExxonMobil, Ford Motor, Procter & Gamble and Sanofi. Bill is a performance coach who enables professionals to overcome challenges, turn “awareness into action” and reach their full potential.
MICHAEL SWITOW is the managing partner of Switow Media LLP, a top-tier editorial consultancy. Michael’s commentary and writing have been featured across leading news platforms, including AP, NPR, PRI, Money FM and TVB. Michael earned a master’s degree from Princeton University’s School of Public and International Affairs. His first book, Taming the Mouse, recounts the story of how an unlikely Asian competitor beat Disney. He is the founder of ONE (Singapore), a charity dedicated to Making Poverty History.
“Every business person can profit from Cornwell’s thinking on taking personal responsibility for the success of the organization.”
HABIB QUAZI, Innovation & Business Transformation Lead, ExxonMobil
As Interviewed by Michelle Martin
Ranked #2 on Amazon's "Hot New Releases" for HR and #6 for Business Leadership Skills!
Featured in "The Brand Called You"
It's not often a reviewer calls a business book, "Riveting!"
"'Activate the Third Space' should be required reading for every school administrator!"
As Interviewed by Michelle Martin Ranked #2 on Amazon's "Hot New Releases" for HR and #6 for Business Leadership Skills! Featured in "The Brand Called You" It's not often a reviewer calls a business book, "Riveting!" "'Activate the Third Space' should be required reading for every school administrator!"
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“Bill Cornwell is one of the best mentors I’ve ever known. His book should be required reading for every leader and aspiring professional.”
TONY STUART, CEO, UNICEF Australia